Frustrated with the traditional approach of selling your home? Feel like your real estate agent really isn't working at actually selling your home? You're not alone.
The problem with selling a home through a traditional real estate agent is that you have to wait for the buyer to come along--usually through another agent. It's a very passive approach. If the house is improperly priced, you'll "wait" a really long time.
When you list your home with a real estate agent, you pretty much know the drill. He or she will put your home on the MLS, put a sign out in front of your house, invite a bunch of other agents from their office to preview the house in a walk-through (which is basically just a social hour for the agents), send out some postcards to your neighbors (which actually has the dual purpose of advertising your house and trying to secure their next listing), and they will hold open-houses at your home (sometimes hosted with people from their office that don't actually know very much about your home). If you are lucky, they will actually advertise on your behalf in local magazines and newspapers. However, with the slowdown in the real estate market, most agents can't afford to advertise anything because they aren't selling properties. If they aren't closing on properties, they don't have the cash flow to spend money on advertising. If they don't advertise, they can't move properties---it's a Catch-22.
Maybe it's time to look at getting away from this outdated approach to selling real estate. Maybe it's time to look at selling your luxury home through auction. The word "auction" has sort of a negative connotation in the U.S. In other countries like Australia and the UK, auctions are the norm for selling high-end luxury properties. What better way is there to bring multiple buyers together on one day and sell your home at true market value? That's exactly what happens at a luxury real estate auction. Our company sets your house up to sell within 90 days. We market your property like there is no tomorrow. Our team of salespeople (yes, a whole team sets their sights on selling your home!) follow-up on every single sales lead that comes in. We inform and sell the qualities and attributes of your house to our huge database of past buyers and people that have inquired in the past about homes just like yours. We evaluate and qualify every person that we talk with regarding your property and record the information in our database so that we can discuss potential buyers with you. We set a "deadline" for selling your house and force people to make a decision on purchasing the home. We create a level of excitement not seen before. How many times have you had people come through your house and say, "oh it's such a nice house!", then turn and walk right out the door only to visit ten more nice houses down the road? The buyer is under no pressure (especially now). They can afford to shop around, take their time, and maybe throw down a low-ball bid on your home--if they feel like it. They have time on their side and they are in control. In an auction situation, they lose control. If they like your home, they actually become afraid that someone else might buy the home by outbidding them on auction day. Auction day is like a giant poker game---ten to twenty people sitting in chairs on your pool deck or in your living room, all stone-faced trying to figure out who in the crowd is their competition and what they think the house is worth. There is only one winner in an auction and it's very exciting to watch people actually competing to own your house! Once the bidding starts, your house is sold in less than 30 minutes, on the day of your choosing. Best of all, we require a cash 30 day closing, with no contingencies, and no final inspectons that many times lead to another round of negotiations. Properties are sold as-is. Auction is how you sell a luxury home!
To learn more about this rapidly growing technique for selling luxury homes, give me a call at (214) 649-7346 so we can discuss your particular situation. Stop the price reductions. Put an end to months and months of letting your property languish on the market. Stop bleeding cash from the carrying costs associated with owning your home. Call us and sell your home in 90 days through auction.
